MEDIA RELEASE - TUESDAY 4 APRIL 2017
CricHQ, the world’s largest digital platform for cricket, began its journey to also becoming the world’s largest broadcaster of cricket when its “CricHQ.tv” platform livestreamed a Champion County game in Abu Dhabi last week. The match was the first step in CricHQ’s cricket broadcast revolution following their acquisition of UK-based video technology company, My Action Replay, in March 2017.
The new technology was put to the test at the Sheikh Zayed Stadium in Abu Dhabi, where Middlesex County Cricket Club beat the Marylebone Cricket Club (MCC) in three days of superb action. Those tuning in were able to watch live ball-by-ball coverage on the MCC website.
Around 30,000 people tuned in to watch the match livestreamed online, and got to experience a professional viewing experience usually confined to television broadcast matches, with CricHQ’s real-time match context data overlaid on My Action Replay’s video footage.
The ground-breaking technology takes score-related data directly from the CricHQ digital scoring app and adds it to the livestream, while automatically combining every ball, wicket and run into an instantly usable highlights package. This significantly reduces the costs and manpower required for traditional video capture and production, strengthening CricHQ’s vision of revolutionising cricket through technology.
With BBC commentary by Kevin Hands and Will Macpherson added to the stream, fans were able to enjoy ball-by-ball action, live match graphics and featured replays, which they otherwise would never have had the chance to view.
In addition to the significant audience tuning in for the livestream delivered by CricHQ.tv to the Lord’s Cricket Ground YouTube channel, thousands of fans also viewed and shared edited replays on social media. Middlesex, the MCC, and a number of other media stakeholders were able to create instant replays and add features through the online My Action Replay Studio. Officials and the media at the ground were also able to utilise My Action Replay technology, to instantly review the action moments after they occurred, helping further to improve the coverage of the game.
The CricHQ.tv technology with streaming capabilities, and CricHQ’s real-time data overlay, will be available to clubs and schools this coming season, giving lower-grade cricket the chance to shine in the same way professional cricket does.